LinkedIn - Career Break
We had 4 weeks and a tiny budget to launch the new “Career Breaks” feature for LinkedIn.
”Parenting” garnered 2.8M impressions and was the top organically-viewed and engaged video created by LinkedIn on LICP to-date. At 95% positive-neutral, video comment sentiment exceeded our benchmark (90%), with positive comments applauding LinkedIn for being “inclusive” and “normalizing being human” and many neutral comments sparking important conversations on topics like skills developed during career breaks and employer reactions.
